A STUDY ON THE CAUSE AND EFFECT VARIABLES OF RELATIVE DEPRIVATION OF RURAL TOURISM RESIDENTS: AN INDIVIDUAL-BASED PSYCHOLOGICAL PERSPECTIVE
ZHANG Da-zhao1, MA Qiu-fang2, ZHAO Zhen-bin1
1. School of Geography and Tourism, Shaanxi Normal University, Xi'an 710119, China;
2. School of History Culture and Tourism, Jiangxi Normal University, Nanchang 330022, China
Abstract Tourism development has a profound impact on rural tourism areas, and the feelings and behaviors of local residents, as the host, are directly related to the long-term development of tourism. The theory of relative deprivation has wide application potential in improving residents' support for tourism development. However, most of the existing researches on the relative deprivation of residents in tourist destinations are conducted from the macro-level reasons and persuasion mechanism, and to a certain extent, the micro psychological level research is ignored. From the perspective of individual-based psychology, through a questionnaire survey of 340 residents in Wuyuan, this paper investigates the influence of internal attribution on positive coping behavior and discussed the mediating effect of relative deprivation and the moderating effect of self-efficacy. The results show that internal attribution has a positive effect on positive coping behavior. Residents with internal attribution tend to take positive coping behaviors such as seeking help and cognitive restructuring. Relative deprivation plays a part in mediating role between internal attribution and positive coping behavior. The stronger the sense of relative deprivation, the more skeptical and dissatisfied the residents will be to the social norms, and the more inclined they are to adopt negative coping behaviors such as deviant behavior and resistance rather than positive coping behaviors.
ZHANG Da-zhao,MA Qiu-fang,ZHAO Zhen-bin. A STUDY ON THE CAUSE AND EFFECT VARIABLES OF RELATIVE DEPRIVATION OF RURAL TOURISM RESIDENTS: AN INDIVIDUAL-BASED PSYCHOLOGICAL PERSPECTIVE[J]. HUMAN GEOGRAPHY, 2020, 35(4): 32-39,98.
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2020, Vol. 35 
